Category Archives: social media

Munich shooting a negative test for use of Social Media to handle an emergency

The latest ‘terrorist’ attack in Munich was a very negative test for use of social media during an emergency. While it is inevitable that individual citizens will report just what they see, without getting the entire picture, the German Police … Continue reading

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A communication crisis is in progress! The PokemonGo servers are down…

(updated on 3 October 2016) To the dismay of the millions of Pokemon GO addicts, Nintendo-Niantic confirmed on July 16, that the servers for the game that’s taking the world by storm were indeed down. Gamer community group Pokemon GO … Continue reading

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10 November, one year after ‘Sputnik’ was launched

The Sputnik was the first artificial Earth satellite, launched on 4 October 1957.  Shortly after its launch, the New York Times explained that the literal translation of “sputnik” is “something that is traveling with a traveler.” Additionally, “the traveler is the … Continue reading

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Why empathy matters

This summer the first ever Empathy Museum was inaugurated in London. So what? In the business of communication empathy was considered as a feeling to be expressed in crisis communication to show that we ‘care’ and make it easier for … Continue reading

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About idiots and churnalism

A recent quote by the most known Italian contemporary writer, Umberto Eco, captured significant attention on the web: “Social media gives legions of idiots the right to speak when they once only spoke at a bar after a glass of … Continue reading

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IS smart communication strategy: reality or myth?

Recently, a discussion was launched on Linkedin by Beatrice Verez of Albany, under the title: ISIS and Social Media: Really that Sophisticated?  Here is her comment: It’s not new. It’s not unique.  Radicalisation on the net; terrorists advertising their needs … Continue reading

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Social media training is top priority for every PR professional

I recently attended the first NATO online ‘open’ massive training course dedicated to Social Media. The course confirmed that – even if I have been a Social Media user since its beginning – still there are many aspects that I … Continue reading

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