Where is Lt Zuckerberg?

Where is Lt Zuckerberg? This was the title of an interesting candid analysis on use of Social Media by the US Department of Defence, published about a month ago by Captain Jeff Gilmore, a C-17 Instructor Pilot, in Small Wars Journal. It is worth reading by those who deal with military use of Social Media: http://smallwarsjournal.com/jrnl/art/where-is-lt-zuckerberg

Image(image from http://www.youngdigitallab.com)

“Social media and digital collaboration are the vital tools that represent unique, low-risk opportunities for the military to shape public opinion, inspire new ideas and achieve national objectives.”

However, it is also worth reading comments published by Major Crispin Burke, an Army Aviator, last week, in response to Capt. Gilmore: http://smallwarsjournal.com/blog/disruptive-thinking-the-us-military-differs-from-business

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About fveltri

Former NATO and military spokesperson, currently Public Affairs consultant and President, ComIPI (www.comipi.it)
This entry was posted in public affairs, public information, social media and tagged , , , , , . Bookmark the permalink.

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