What if social media existed when JFK was killed?


November 22, 1963 – 1.38pm: CBS anchor Walter Cronkite breaks news President JF Kennedy has been shot dead…

Is it realistic that such a breaking news is today announced the same way? We all know the answer but who is really adequately prepared to face a comparable communication crisis nightmare…

If you are responsible for an emergency management when there’s a disaster that makes the news the first question from your boss is likely to be:

“Are we ready? Or, are you ready?”

Of course crisis management goes far beyond the pure communication aspect. But, as Eric Holdeman suggests in a recent post better to assume that you are not ready. Or at least never say that: a message of “we’re ready” tells others that they don’t have to do anything to prepare because someone else has it covered for them. Crisis communication planning is an open-ended job.


About fveltri

Former NATO and military spokesperson, currently Public Affairs consultant and President, ComIPI (www.comipi.it)
This entry was posted in crisis communication, public affairs, public information, social media. Bookmark the permalink.

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